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November 8, 2007
Study reveals that giving is tied to the heart not head
"The researchers found that if organizations want to raise money for a charitable cause, it is far better to appeal to the heart than to the head. Put another way, feelings, not analytical thinking, drive donations."
Well said. Maybe the reason church giving is decreasing is because we're trying to fight the heart with the head. New flash: it doesn't work. Facts won't increase giving. Evidence doesn't compel someone to respond. Only when we appeal to the hearts, the center of our beings, will people respond sacrifically.
Maybe the problem isn't the people in the pew. Maybe the decline in church giving lies in our inability to tell great stories that inspire sacrifical living and sacrifical giving.
Read a summary of the study here.
Posted by bstroup at November 8, 2007 1:48 AM
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