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March 3, 2008
Successful church fundraisers
What makes someone a successful church fundraiser? Is it skill? Maybe. Is it access to a wealthy donor base? Perhaps. Is it a great program or method? Could be.
But I think it's more than that. Successful fundraisers are those who recognize that the donation itself is an outward expression of an inward commitment. In other words, people donate to those causes or organizations that they connect with on an emotional level. Fundraising is at its core about relationships and connecting emotionally rather than rational appeals for support. (Re-read Donors are people too.)
The pastor or church leader who finds great success at raising the funds necessary to support the ministry of the local church is one who is able to communicate the role each believer plays in the process. That fosters the sense of ownership, participation and emotional connection necessary to creates great donors.
What if everything you know about fundraising is wrong?
"The inspired fundraiser provides donors an opportunity to put their values into action, to become the hero of their own life story, and to make their dreams for a better world come true."
We are quick to blame the people in the pew for not tithing or consistently giving to the church. What if we're pointing the finger in the wrong direction?
Posted by bstroup at March 3, 2008 1:33 AM
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Comments
Ben, thanks so much for the link out! - Gayle
Posted by: Gayle Roberts at March 3, 2008 3:53 PM