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March 11, 2008
Get in the minds of your members (aka donors)
As church leaders, it's important that we are in touch with our members (aka Donor base) so that we ensure we continually connect with them in mental, emotional and spiritual ways. This invites participation, reinforces a feeling of belonging and ensures continued support via time, talents and money.
But what if our perception of our members doesn't accurately reflect their perception of themselves? What if we've got it all wrong and our intuition--however well trained and experienced--is missing it altogether?
A great example is cited by The Mission Paradox Blog in it's comparison of Opera performers and Opera attenders.
It's worth taking pause to ensure everyone is on the same page.
We can't afford NOT to be...Literally.
Posted by bstroup at March 11, 2008 3:28 PM
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