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May 8, 2008
Guaranteed church giving results
We live in a world that is full of money-back guarantees. This is a very effective way to remove the risk of trying something new and to build confidence in the purchasing decision of the consumer.
Companies don't offer money back guarantees if they think that a majority (or even a large block) of consumers would return the product. They wouldn't make any money if that is the case. Extending a money back guarantee means that the manufactuer believes in and stands behind his/her product.
When people give to your church, there is a certain level of risk involved. And the higher the level of risk and means a lower level of certainty in receiving a postivie return on investment.
New church givers may wonder "How will I know that my money is being used appropriately?" or "What if I don't agree with the use of my donations?"
I wonder what impact a money back guarantee would have on church giving. I wonder how church leaders would respond to the increased level of responsibility and accountability.
Of course, if we can't stand behind a guarantee that the money given by the people in our pew will be used to advance the Kingdom, how can we expect church members to feel good their giving?
Posted by bstroup at May 8, 2008 8:18 AM
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