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June 4, 2008
10 Tips for Fundraising in Tough Times
Fundraising Success Magazine recently published 10 Tips for Fundraising in Tough Times. Out of the top 10, two really jumped out at me with respect to churches.
Tip #6 says "Ask for money, regularly."
As people become less and less confident about the economy, they will become more and more careful about how they use their money. One might think that not talking about money in the church in times like these would ease some of the pressure facing families today. Not true. It simply means that it's more important now than ever for churches to make their appeal and remind people that fully funding and sustaining the work of the church is every Christian's responsibility.
Tip #10 says "Encourage monthly giving."
The author writes, "The lifetime value of monthly donors is much higher than single-gift donors..." If you don't already have a strategy in place that provides a systematic giving opportunities for your members, regular attenders and visitors, it's time to consider it.
Even within my corner of the world, we've seen a rise in the inquiries from churches who are interested not just in boxed sets but mailing offering envelopes to their members on a regular basis. (Shamless plug, I know. But it's relevant to my point. Forgive me.)
Giving is and will always be a spiritual issue because giving is an outward sign of an inward commitment to the ministry of the local church. That means it's important not only to address the spiritual realities behind consistent giving but that church leaders provide a way for members to exercise this discipline on a regular basis.
Posted by bstroup at June 4, 2008 11:51 AM
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